Think about how many emails you get on a daily basis, especially if you check your promotional folder on Gmail. With so many platforms for consumers to bounce between, it’s easy for your message to get lost in the land of digital marketing. Consider everything that happens in just one minute in 2018: Image source: Visual Capitalist ![]() Wherever we go online, we are surrounded by marketing messages. However, that time spent online is exactly why direct mail marketing is so powerful. With so much of our time devoted to phones and computers, you may be wondering why there you would want to consider direct mail. And I’m willing to take a guess that number hasn’t gone down in the past two years! It’s no secret the amount of time we spend online has become astronomical. According to Nielson data, in 2016 American adults spent an average of 10 hours and 39 minutesa day consuming media. Local businesses can stand out with direct mail Skeptical about snail mail? Let’s take a look at some statistics around direct mail. Learn how it complements digital as a key local marketing tool.ĭigital marketing channels, such as social media, email, and websites, are central for most local marketers. While you can’t set digital aside, it’s important not to overlook the power of offline tools.įor those promoting local businesses, few tools are more powerful than direct mail marketing, especially when you consider USPS direct mail options specifically designed for local marketing. ![]() ![]() Local businesses should not overlook the marketing potential of direct mail.
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